Definitely a unique direction for the band to take. Absolutely love what I've listened to so far. Can't wait for this and my pre-order. I can see why some aspects (the throaty, edm/industrial-esk) could throw people off or entirely turn them off to the album, but from what I've heard, this might come really close to Singularity for me. Without a doubt my favorite Marcus record. Just from his vocals to the overall lyrics. You can tell this album meant a lot to him personally.
To those who don't enjoy it though, totally understandable.