Jaden Jeong was the creative director behind the entire Loona project. He departed from their agency last year because they kept trying to compromise his artistic vision which made Loona what they were. If you can't see the difference between this and their older stuff, that's on you, it is very clear that Loona did not used to sound like Blackpink. This single sounds like Blackpink. The B-sides are literal Red Velvet leftovers, this is almost completely confirmed by the fact that they were curated by a producer for SM Entertainment who has produced exclusively for Red Velvet.
Just go compare So What to Kill This Love or Boombayah, and then compare it to Butterfly or Egoist. There is no consistency. This is generic, meaning it could belong to any K-pop group. The same can not be said for a lot Loona's older material; some of it? Sure. Most of it? Not a chance. Loona blew up because they had a unique sound that was a breath of fresh air from the generic sounding stuff the rest of industry was shitting out at the time.
You're trying to act like you're just wanting to have a civil conversation but then using antagonistic shit like "all K-pop is generic lol" Like yeah, maybe it's generic the way all metal music is just screaming and loud and "generic" when you're just looking at through the window. But when you actually get into it, like anything, there's a lot more than just what's on the surface.